BRANDING
Love’s Deluxe Capsule Collection
Project Timeline: April 2023 - May 2023
The Love’s Deluxe collection was inspired by Sade as well as celebrating Mother’s Day with a special tee along with offering a set of unique and one-of-a-kind items from my personal collection.
As a consumer, I always appreciated how much brands and companies created larger formats of releases through story telling, which is exactly what this project aimed to do.
The tee features a modest LoveDeluxeTour logo mark on left breast and a large Sade Love Deluxe Tour sunset design on back. Presented by the entire team at DREAMSDONTWAIT.
Instead of creating a just a tee and releasing it, I opted for tailor-making an environment for the items to live in by offering vinyl and prints for sale making it more of a cohesive project.
Along with designing capsule and the tee, coordination, photography, art direction, styling and layout design were all done by myself and the team members of DREAMSDONTWAIT.
Constructing this project I was able to develop more of an understanding of Photography, directing, styling and project coordination through putting together with the team at DREAMSDONTWAIT.
