LIQUID ARTIFACTS: SITW Capsule Collection

Project Timeline: March 2023 - April 2023
Something In The Water Festival is put on by Pharrell Williams, a musician from Virginia and this was the first year it was held in his hometown since 2019. With the festival's homecoming I wanted to commemorate the occasion by creating a capsule collection with my brand DREAMSDONTWAIT and launch it a few days before the festival inspired by The Nepptunes now defunct record label, Star Trak Entertainment.
Within the capsule I released a small look book that featured tees, merch and other related items. Graphic and video elements were also created to accompany promotion for the collection.