BRANDING
REVOLT x AT&T 2022 Summit Conference
REVOLT and AT&T annually host the REVOLT Summit, a 3-day conference featuring panels, workshops and lectures from different cultures community wide to create the ultimate interactive experience through culture and innovation.
The team I worked closely with were involved with developing art direction, branding and identity assets that were then broadcasted throughout various digital platforms, including live installation applications.
Project Timeline: June 2022 - Sept 2022
Brief: THE FUTURE IS NOW
Develop REVOLT Summit 2022 identity using theme “THE FUTURE IS NOW”
Deliverables:
Social Media Packages, Video, Merchandise, Promotional Assets
Project Ideation: “Future Is Now”
Design Elements
Keeping the futuristic theme in mind, we chose fonts, imagery and visuals that we felt grabbed the most attention. All the while building a one of a kind branding experience.
Colors
Complimentary colors were used throughout the design process to adhere to the current look of the centerpiece of the main branding.
Typography
Ultimately deciding on not straying too far away from the REVOLT lettering, we implemented the font family Akziddenz-Grotesk Pro, using the Bold, Med, Reg, and Light Extended font styles throughout.
Billboards, Banners and Ads
In order to maximize outreach of the event, the team collectively decided to utilize the application, billboards, banners and social media ads to accompany the campaign.
Promotional Marketing Posters
Team ideated on designing large scale wheat paster posters to install in busy ares, as well as smaller paper posters and flyers.
Social Assets
Package deliverables requested a wide range of social media talent announcement cards in static and video formats. CYMK and RGB formats were used for respective web and mobile sizes: 24x36, 4x5, 9x16, and 16x9. The cards played a significant role in the campaign by connecting the target audience to the information about the event through various channels and interactive avenues. Flyers, banners and large-scale installations were also designed to accompany the campaign using the same approach as the talent cards, applying cohesive branding throughout event's location.
Bulletins, Posters & Promotional Items
Design specs were also used to create promotional marketing materials including billboards, activations, posters and water bottles which increased awareness of the event.
