Music, Skate Culture and Design played a significant role in my upbringing, so much that it wasn’t until I got older that I realized how much these influenced the world around me. I wanted to create a brand that embodied everything I loved about that era, the references, the colors, the sometimes off-kilter aesthetic that filled skateboard magazines I collected growing up.

Not only did I want to build a brand influenced by nostalgia, but I wanted it to be inspired by educating other that their dreams, goals and ambitions were as real as the world we live in. Below is the full branding package with ads, color palettes used, merchandise mockups and full branding guide also below.